How much does a website cost?
When compared with other types of marketing and advertising, you’ll find that a website from the Cape Breton Web Design Company is the most cost-effective way to market your business.
There are three facets that make up the price of a website:
1. Building the Website
This is the phase in which a web developer actually builds your site. This cost is a one-time investment for a tool you own and can continue to use for communication and marketing.
For most businesses, this is all that is required to mount an effective web presence that in turn allows the thousands of people who search the Internet first for products and services find them easily. This basic web design package includes:
- - A professionally designed, custom website with up to two pages
- - Search Engine Optimization to ensure your website is easily found
- - User-friendly Layout and Design
- - Access to detailed website visitor analysis
- - Submission to Search Engines - Google, Yahoo, Bing etc.
For some businesses, additional features are ideal so as to maximize the ability to attract new customers and prompt website visitors to contact them. Some of the enhancement options available include:
Content Management System - A content management system allows you to update or make changes to the content on your website whenever you like. This enables you to keep your website visitors up to date on news or upcoming events related to your business.
Photo Gallery - A professionally designed photo gallery has many possible applications. For example, it can allow you to showcase your products, display photos from special events, demonstrate your technician’s expertise and more. Being able to see your products, events and expertise goes along way in reassuring and encouraging a website visitor to contact you.
E-Commerce – E-Commerce allows website visitors to purchase products directly from your website. This opens up markets across the globe as opposed to only people in the community or tourists who visit your physical place of business.
Blog - Blogging began as an online diary that anyone on the Internet could read, but has since grown to become a powerful business tool. Blogs can be used to publish articles you’ve written about your industry, post glowing testimonials you’ve received from your happy customers, or display a ‘how to’ or ‘best practices’ section. All of these help establish you as the ‘go-to expert.’
Video - Today, most peoples' computers and Internet connections are video-enabled and video is the most compelling way to deliver your message. Its applications are unlimited - a message from the company founder, a sting of clips from satisfied customers, or the proper way to use your product.
These are just a few examples of how you can leverage an online presence to bring your business to potential customers who use the Internet first to find products and services.
If you’d like to sit down with us, we are happy to offer a free consultation. We can discuss what we can put together for you to get your message heard by the greatest number of people in the most gripping way - lets get started!
2. Hosting
Once the site is built, it must be hosted on a server so people can find it on the Internet. The Cape Breton Web Design Company will host your website for free! Ask us how.
3. Domain Name
A domain name is the web address where users find your web site (www.yourcompany.com). Domain names are unique and cannot be duplicated. The cost for registering a unique domain name is paid on a yearly basis. With the Cape Breton Web Design Company, you can reserve a domain name for $14.99 per year. Like hosting, we offer options in which you can register your domain for free! Ask us how.
